Before investing any amount on Facebook and instagram advertising, you need to have a plan of action. Otherwise, you’ll be unable to get your result.
You can run facebook and instagram campaigns by facebook Ads manager, for this you just need to connect instagram with your FB page.
First you need to identify, what is your purpose for advertising? And those who are your audience or are suspect, for example, do you want to generate new leads for your business, sales for customers in your e-commerce store or your blog?
Do you have existing or consistent website traffic?
Once you set the strategy for your Facebook and Instagram ads, here’s how to set up your campaign for success.
Step 1: Choose a campaign objective as per your goal
There are three level in advertising
Campaign, Ad set and Ad
At the campaign level you choose your objective according to your goal, like if you are running a campaign for lead generation then you can run specific campaigns by choosing lead generation.
Campaign name is optional if you want to give a name to your campaign then simply write the name .
Campaign budget optimization
In second step you will choose your budget. You can set a lifetime budget or daily budget. Your daily budget can be vary but if you choose a lifetime budget, Fb will never spend more than that amount. Afte choosing your budget you will choose bid strategy according to budget.
Step: 2 Create Ad Set
Ad sets give you so many options to choose such as a Facebook page on which you want to run a campaign, start and end Date, Audience and Placement. Audience targeting is the backbone of campaigns.
You can define your audience on the basis of demographic, interests and behavior. Facebook gives you the option of detailed targeting.
When you create a custom audience, you can choose from four categories: Customer File, Website Traffic, App Activity, and Engagement on Facebook.
Step 3 : The last step of the campaign structure is the ad level Your ad is what your customers or audience will see. In this step you choose your Instagram page, ad format and creative including images, videos, news feed text, URLs, display link text, and a call-to-action (CTA) button.
Before publishing your Facebook campaigns, take the time and recheck your campaign strategy and then publish your ad.